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Creative duo

McCann Madrid

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McCann Madrid

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Hola! We're Lucía Botaya and Lucía Búger, junior creatives at McCann Madrid.

Yes, we're both called Lucía. Yes, it's confusing. Yes, our surnames also start with a B. No, this wasn't a carefully crafted branding strategy. Yes, it works as a perfect branding strategy.

We met at Brother Ad School, where we learned how to turn overthinking into advertising. Then we joined McCann as trainees. Six months later, we became juniors, which we took as a sign that we were doing something right.

In a pretty packed year, we've worked for brands such as IKEA, Mastercard, Coca-Cola, Google, Foster's Hollywood and Mahou San Miguel. We also won our first international pitch for MANOR Switzerland as the lead creative team alongside our creative directors.


Hola! We're Lucía Botaya and Lucía Búger, junior creatives at McCann Madrid.

Yes, we're both called Lucía. Yes, it's confusing. Yes, our surnames also start with a B. No, this wasn't a carefully crafted branding strategy. Yes, it works as a perfect branding strategy.

We met at Brother Ad School, where we learned how to turn overthinking into advertising. Then we joined McCann as trainees. Six months later, we became juniors, which we took as a sign that we were doing something right.

In a pretty packed year, we've worked for brands such as IKEA, Mastercard, Coca-Cola, Google, Foster's Hollywood, Mahou San Miguel and L'Oréal. We also won our first international pitch for MANOR Switzerland as the lead creative team alongside our creative directors.

Experience

McCann Madrid

2025 — 2026

2025 — 2026

Salseo Comunicación

Lucía Botaya, 2023 — 2024

Lucía Botaya, 2023 — 2024

Wunderman Thompson Benelux

Lucía Búger, 2023

Lucía Búger, 2023


Studies

Brother Ad School Madrid

2024

2024

San Jorge University

Lucía Botaya, 2020 — 2024

Lucía Botaya, 2020 — 2024

Complutense University of Madrid

Lucía Búger, 2020 — 2024

Lucía Búger, 2020 — 2024

Awards

Cannes Lions International Festival of Creativity

  1. 2 x Shortlists. Glass Lions — Chapters of Hope, Karibu and La Fábrica.

  1. Shortlist. Brand Experience & Activation, Cultural Engagement — Chapters of Hope, Karibu and La Fábrica.

  1. Shortlist. Direct, Cultural Engagement — Chapters of Hope, Karibu and La Fábrica.

Cannes Young Lions

  1. Finalists. Young Lions Film Spain — Shred those memories, Havaianas

  1. Finalists. Young Lion PR Spain — Grand Traffic Accidents, Fundación Línea Directa

Cannes Young Lions

Finalist. Young Lions Film Spain — Shred those memories, Havaianas

Finalist. Young Lion PR Spain — Grand Traffic Accidents, Fundación Línea Directa

D&AD New Blood

  1. Wood pencil — The Toilet Break, Canesten

El Sol, Ibero-American Advertising Festival

  1. Shortlist. Sustainable Development — Chapters of Hope, Karibu and La Fábrica.

El Sol Young Creatives

  1. Shortlist — Moving talent, Cabify

Club de Creatividad

  1. Finalists. Student Hackaton Día E — Mahou San Miguel

We are
Lucía & Lucía
Lucía (extended edition)

A creative duo

based in Madrid

A creative duo

based in Madrid

A creative duo

based in Madrid

Lucía Botaya

Lucía Búger

We are
Lucía & Lucía
Lucía (extended edition)

A creative duo

based in Madrid

A creative duo

based in Madrid

A creative duo

based in Madrid

Lucía Botaya

Lucía Búger

We are
Lucía & Lucía
Lucía (extended edition)

A creative duo

based in Madrid

Lucía Botaya

Lucía Búger

We are
Lucía & Lucía
Lucía (extended edition)

A creative duo based in Madrid

Lucía Botaya

Lucía Búger